Our Story

About JF Paints

Your Personal Paint Specialists


JF Paints was a small paint store in Upington. This retail store later evolved into our first distribution centre in 1996 with a simple philosophy to deliver superior customer service. Our first store was a welcoming place where customers always found the assistance and expertise that they required. JF Paints has grown into four distribution centres spread across South Africa and Namibia.

Since then, we have grown into one of the largest distributors and retailers of paint in South Africa, with the establishment of 8 retail branches across the Eastern, Western and Northern Cape. The success of this has afforded us the ability to open a new chapter in catering for a modern online customer.

We are comprised of a great team of people, all of whom have backgrounds in the paint or decorating industry. Our team includes highly qualified tradesmen, experienced decorators, exceptionally skilled store managers and sales representatives as well as technical support personnel.

We supply professional paints and coatings of the highest quality, along with all the necessary tools and equipment to a wide range of customers, including local authorities, contractors, painters, architects, interior designers and the home DIY enthusiast.

When it comes to premium paints for your home or business, we have set the standard for excellence. We distribute daily only the best paint and its related products and deliver superior performance and application advice with every product. Paired with our incomparable selection of authentic colours, our products are formulated to help you achieve beautiful, lasting results every time you paint.

Partnerships and Accreditations

  • Dulux
    Dulux
  • Dulux Trade
    Duluxtrade
  • Rock Grip
    Rockgrip
  • Hammiltons
    Hammiltons
  • Soudal
    Soudal
  • Hammerite
    Hammerite
  • Powafix
    Powafix
  • Handyman

Why choose JF Paints?

We Help Make Your Vision a Reality


We believe we have an unrivalled wealth of knowledge of the products we sell, and we make it our priority to ensure that we are closely in touch with market prices and trends at all times, so you can confidently ask us for help and assistance with technical and product related enquiries. Customers can benefit from our experience by consulting our experts via email or telephone who will be pleased to assist you with any questions you may have. Decorating can be a confusing business and we are here to help make it as simple as possible for you.

Customer service is our Number One priority. We will always make sure you receive the right product, the right colour and the best possible price.

JF Paints is the trusted partner for industrial, manufacturing, maintenance, repair and operations customers. We stock hundreds of paint related products from top manufacturers, ready to quickly ship from strategically located facilities around the eastern and western cape. Our selection of products includes paints, varnishes, primers, sealers, roof coatings, marking & spray paint, brushes, rollers covers, caulking guns, masking tape, painting supplies, safety products, sandpaper and other supplies for your home or business. JF Paints has the right products for your next project—all with superior customer service that sets us apart.